In the NFL world, one of the biggest ownership questions heading into 2026 isn’t about draft picks or contract negotiations — it’s whether Amazon founder Jeff Bezos could become the next owner of the Seattle Seahawks.

Seahawks Could Be on the Market

After years of speculation, multiple sports outlets have reported that the Seattle Seahawks will be put up for sale following their appearance in Super Bowl LX against the New England Patriots on February 8, 2026. Sources familiar with NFL ownership conversations say the franchise could have a valuation in the $6–8 billion range — potentially a record high if it goes to market. That number could increase if the Seahawks win the Super Bowl

The franchise has been owned by the Paul G. Allen Estate since Microsoft co-founder Paul Allen’s death in 2018. Allen’s sister, Jody Allen, currently oversees the team as executor of the trust and has long indicated that both the Seahawks and the NBA’s Portland Trail Blazers will eventually be sold — with proceeds directed to philanthropic causes.

However, the estate officially denied that the Seahawks are currently for sale, emphasizing that no formal sale process has begun.

Jeff Bezos

Bezos, the founder and former CEO of Amazon, has been repeatedly mentioned in connection with a potential Seahawks purchase for years. The speculation makes intuitive sense on several levels:

• Bezos has deep historical ties to Seattle and remains one of the wealthiest people in the world — with a net worth well over $200 billion.
• NFL ownership requires both massive financial firepower and approval from a majority of existing owners — a hurdle Bezos could clear financially.
• His name was previously linked to NFL ownership bids, including an exploratory step during the sale of the Washington Commanders in 2023, though he ultimately did not bid.

Despite the hype, current NFL owners reportedly remain unsure he’ll make an offer. Some insiders point to several factors that could dampen Bezos’s interest now that he has relocated to Miami and scaled back his personal ties to Seattle.

What This Sale Would Mean

Should the Seahawks go on the market, and if Bezos did decide to pursue the team, it would signal a seismic shift in both the NFL’s ownership landscape and the narrative around billionaire investment in professional sports.

• Financial Power Play: Bezos could easily finance a purchase even at record-setting prices.
• Cultural Impact: Seahawks fans are fiercely protective of the team’s identity and community presence — and billionaire ownership often brings questions about culture, management, and local engagement.
• NFL Dynamics: Bezos’s deep resources could reshape rivalries around media rights, facilities, and branding — but only if league owners are willing to approve him.

A Rumor — Not a Reality (Yet)

At this point, the idea of Jeff Bezos buying the Seahawks remains strongly rooted in rumor and speculation. There has been no official bid, negotiation, or confirmation from Bezos, the Seahawks, or the NFL. Likewise, the Paul G. Allen Estate continues to maintain that the franchise isn’t currently for sale.

Still, the timing — with Seattle headed to the Super Bowl and potential ownership shifts looming — has sparked one of the most intriguing “what ifs” in sports business this offseason.